Jermaine Jenas fronts Coca-Cola's latest campaign, Ball Games Allowed, in partnership with StreetGames, the charity which brings sport to disadvantaged communities across the UK.

The new campaign 'addresses the challenge that 50% of young people say that it’s difficult to play football in their local community because of restrictions on outside space or a lack of coaching staff', and the British football legend commented 'It’s great to see StreetGames and Coca-Cola tackling this head on - they are actively going out there with the aim to create more safe spaces for young adults to play football and train more coaches'.